Sweet Cottage, established in 2009, would act as a retailer for cupcakes in Melaka via online, which we have implemented by using the blogging approach. The differentiated factor that we are introducing would be that cupcakes can be designated based on the customer’s needs. We are able to design the cupcakes based on customized request based on the customer’s demand on various occasions. With our delectable cupcakes, we offer a palpable desire that would tingles the sensation of our customer. Our creative design of our cupcakes toppings would certainly be part of the contributing factors for consumers to patron us.
Objectives
Sweet Cottage’s objectives for the first three years are:
- To make Sweet Cottage an icon brand.
- To develop an effective, well placed e-commerce site for sales of homeopathic and naturopathic products.
- To launch a laser-focused marketing campaign in a controllable and measurable market that will drive customer's toward the company's website.
- To create an infrastructure for the fulfillment of Web-based sales.
Mission
- To develop a comprehensive e-commerce based website to cater our customized cupcakes business model.
- To maintain a excellent service and product quality with the aim to maximize customer satisfaction.
- To comprehend the benefits of internet in order to regulate the sustainability of our business.
Vision
To be the first in Malacca in selling designated cupcakes online
